Responsive Web Design & Usability

Responsive web design (RWD) is a web design approach aimed at creating and transforming sites to provide an optimal viewing experience

For user this means

  • easy reading relative to the platform they are viewing on
  • navigation with a minimum of resizing, panning, and scrolling—across 
  • viewable on a wide range of devices (from desktop computer monitors to mobile phones)

Does this mean a Mobile Friendly Website?

Yes! Did you know 75% of customers prefer a mobile-friendly site?*

Users expect their mobile experience to be as good as their desktop experience.
Customer Research* has found that:

  • 67% of customers visiting a mobile friendly site will make them more likely to buy a product or service
  • 61% of customers not seeing what they are looking for in a mobile site will quickly move on to another site

*Source: Google, 2012

SuperiorStorageResponsive2

Our Clients

BuffaloClub BYDunedin BYQtown Integrated NextEdition SegwayOnQ SPSports SS Interiors TagTimeAnz VBikes Garden Court Winnies Zion Images

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What is a Mobile site and why do you need one?

Mobile sites are designed for the small screen, with the needs of mobile users in mind.

A mobile-friendly site can help your business connect with customers and increase sales, but a bad mobile experience can drive your customers to your competition.*

*Sources: Compuware, “What Users Want from Mobile,” 2011


Contact Boombox Marketing for a developing your Mobile Friendly Website