Social Media

Find out all about Social Media marketing.

This is what is referred to as Web 2.0 and is all about two way communication - everyone has the ability to easily publish content.

From publishing a blog post, or leaving commenting, to uploading videos to You Tube, writing messages on Facebook and sending a Tweet on Twitter - the ability of anyone to be an author of content has spurned a whole new Social Media direction in the Internet.

Social Media marketing is quite different to traditional marketing.

It's about:

  • Focussed marketing on the long-tail audience, that is specifically your niche audience group -  targeting your message to suit them.
  • Creating a relationship with your customers - getting to know them and communicating directly with them.
  • Meeting the expectations of your customers through using different Social Media tools relevant to your audience (age group, gender)
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for the Social Media Marketing consulting and technical know how on

  • Creating a Social Media Marketing strategy with Facebook, Twitter, You Tube, Blogs
  • How to connect to your audience through the Social Media Channels
  • How to use the best tools to communicate easily and effectively through social media