Find out all about Social Media marketing.
This is what is referred to as Web 2.0 and is all about two way communication - everyone has the ability to easily publish content.
From publishing a blog post, or leaving commenting, to uploading videos to You Tube, writing messages on Facebook and sending a Tweet on Twitter - the ability of anyone to be an author of content has spurned a whole new Social Media direction in the Internet.
Social Media marketing is quite different to traditional marketing.
- Focussed marketing on the long-tail audience, that is specifically your niche audience group - targeting your message to suit them.
- Creating a relationship with your customers - getting to know them and communicating directly with them.
- Meeting the expectations of your customers through using different Social Media tools relevant to your audience (age group, gender)